Persuasion, Choices and Consumer Behaviour

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label Diverse autorenew 2025-09-29, 17:01 history_edu Silviu Marinescu
Integrated within the Summer School Lisbon 2014 project, this programme exposes students to selected topics in consumer behaviour and the methodologies used in their research. Ever wondered if subliminal messaging is possible? Can people be influenced outside of their conscious awareness?

How well do you have to know someone/observe a situation to understand what is going on in it? How well are you able to deal with persuasion attempts? And why is it that tasks always end up taking longer than we thought they were going to? This programme turns to research in consumer behaviour for answers to these, and many other questions.

Period
02-07-2014 - 25-07-2014 (4 weeks)

Target group
Master and advanced undergraduate students.

Course aim
At end of this programme, students shoul be able to:

- Become acquainted with the basic research in selected topics in consumer behaviour

- Become acquainted with the applications of that basic research to further contexts and domains



- Understand the methodologies used in developing the above-mentioned research.

Credits
6.0 ECTS credits

Course fee
EUR 1100: The fee includes: tuition; course materials; team-building event; classes of Portuguese History and Culture; classes of Portuguese Language; company visit; use of the library, PC labs and ISCTE service facilities; public transportation card for one month in Lisbon; organization of leisure activities; welcome and farewell dinner.*

Fee reduction for students from partner universities of 200. Packages with lodging have an extra cost of 250.

Course leader
Programme Director: Professor Antonio Robalo

Summer Schools Coordinator: Ana Raquel Ferreira

Scholarships
There is no scholarship available for summer schools.

ISCTE - University Institute of Lisbon
Address: ISCTE-IUL Building - Office 140 Av. das For%E7as Armadas
Postal code: 1649 - 026 Lisbon, Portugal
City: Lisbon
Country: Portugal
Website: http://iepm.ibs.iscte.pt/?pt=Winter/Summer_School_Lisbon
E-mail: summerschools@iscte.pt
Phone: +351 210 464 204