Social marketing has developed simultaneously with commercial marketing and has served both social and political (propaganda) interests. Social marketing is the use of marketing principles and techniques to influence a target audience voluntarily to accept, reject, modify or abandon behaviour for the benefit of individuals, groups or society as a whole.
There is no doubt that this subject will get more and more attention in the near future because of social and economic change.The course involves both lectures and practical work. Students will work in groups to create a concept for a specific message and generate ideas about its possible implementation. The results will be assessed by the panel of specialists.
Period
18-07-2011 - 22-07-2011 (1 weeks)
Target group
The course is designed for people interested in social marketing.
Course aim
The course aims to create the preconditions for understanding the concept of social marketing.
Credits
1.0 ECTS credits
Course fee
EUR 200: Without cultural programme and accommodation
Course leader
-
Tallinn University
Address: Uus-Sadama 5
Postal code: 10120
City: Tallinn
Country: Estonia
Website: http://summerschool.tlu.ee/
E-mail: birgitk@tlu.ee
Phone: 372 6199599
Promotion and Communication in Social Marketing: Dealing with Xenophobia
