In today's tough job environment more people are choosing to become entrepreneurs. One of the more popular ways to do this is to start up a retail store - either physical or on-line. The main objective of this course is to enable students to develop a full retail plan that they can use to begin a new business venture. In the process, students will learn not only how to plan a retailer, but how to deal with retailers from a business-to-business relationship. Course offered by Department of Business studies, Aarhus School of Business, AU
Period
01-08-2011 - 26-08-2011 (4 weeks)
Target group
Students are not required to have prerequisites for this course. The skill set necessary to conduct a retail plan ranges across the spectrum of business and other disciplines. Student will depend on each others skills in areas to learn from their peers as well as from the instructor. The main prerequisite for this course is to have an interest in Entrepreneurship and/or Retailing.
Course aim
By the conclusion of this module, participants should be able to: Describe how the consumers decision process affects retailers Develop a retail strategy that appeals to a specific target market, which includes- Location, layout/design, merchandising, pricing, and promotions- Develop a six-month merchandise plan- Understand how changes in operational variables (e.g., price, COGS, demand, expenses) affect profit- Describe how technology in retailing affects all channel members
Credits
10.0 ECTS credits
Course fee
EUR 0Visit website for information regarding fees
Course leader
James Reardon, University of Northern Colorado
Aarhus University International Centre
Address: Hoeg Guldbergs Gade 4, building 1650 Aarhus C
Postal code: 8000
City: Aarhus
Country: Denmark
Website: http://www.au.dk/summeruniversity
E-mail: SummerUniversity@adm.au.dk
Phone: +45 8942 2320
Retail Management
