In today's tough job environment more people are choosing to become entrepreneurs. One of the more popular ways to do this is to start up a retail store - either physical or on-line. The main objective of this course is to enable students to develop a full retail plan that they can use to begin a new business venture. In the process, students will learn not only how to plan a retailer, but how to deal with retailers from a business-to-business relationship.

Period
17-07-2013 - 14-08-2013 (4 weeks)

Target group
Bachelor's students

Course aim
By the conclusion of this module, participants should be able to: Describe how the consumers decision process affects retailers Develop a retail strategy that appeals to a specific target market, which includes

- Location, layout/design, merchandising, pricing, and promotions

- Develop a six-month merchandise plan



- Understand how changes in operational variables (e.g., price, COGS, demand, expenses) affect profit

- Describe how technology in retailing affects all channel members

Credits
10.0 ECTS credits

Course fee
EUR 0: Students on a bilateral exchange programme do not have to pay. Freemovers are obliged to pay participation fees while tuition fees only apply to freemovers from countries outside the EU/EEA/Switzerland.

Course leader
James Reardon, University of Northern Colorado, USA

Aarhus University International Centre
Address: Hoeg Guldbergs Gade 4, building 1650 Aarhus C
Postal code: 8000
City: Aarhus
Country: Denmark
Website: http://www.au.dk/summeruniversity
E-mail: SummerUniversity@adm.au.dk
Phone: +45 8942 2320