In this exceptionally competitive environment, the majority of retailers are still small to medium sized businesses - many operated by entrepreneurs with little training or education for the task. To survive, operators continually need managers who are familiar with retail operations to survive and become profitable. Students will develop a retail plan that is competitive in the environment that they choose (Aarhus or another geographic location).

Period
16-07-2014 - 05-08-2014 (3 weeks)

Target group
Bachelor's students

Course aim
In todays tough job environment more people are choosing to become entrepreneurs. One of the more popular ways to do this is to start up a retail store either physical or on-line. The main objective of this course is to enable students to develop a full retail plan that they can use to begin a new business venture. In the process, students will learn not only how to plan a retailer, but how to deal with retailers from a business-to-business relationship



Credits
10.0 ECTS credits

Course fee
EUR 0: Students on a bilateral exchange programme do not have to pay. Freemovers are obliged to pay participation fees while tuition fees only apply to freemovers from countries outside the EU/EEA/Switzerland.

Course leader
James Reardon, University of Northern Colorado

Aarhus University International Centre
Address: Hoeg Guldbergs Gade 4, building 1650 Aarhus C
Postal code: 8000
City: Aarhus
Country: Denmark
Website: http://www.au.dk/summeruniversity
E-mail: SummerUniversity@adm.au.dk
Phone: +45 8942 2320