The course aims to train and specialize professionals in relation with the world of retail, offering a wide strategic and managerial perspective of this field. It intends to focus on strategies to find new markets and new opportunities by means of retail, reviewing time management, and students will be introduced to new and innovative retail business models, inspired by and focused on users' needs.

Period
21-07-2014 - 31-07-2014 (2 weeks)

Target group
This course is addressed to professionals from the fields of architecture, interior or product design or business, who have sensitivity to design and are interested in getting to know new strategies to innovate in the sector of retail. Specialists and entrepreneurs in the field of management who want to acquire knowledge on design as innovation potential.It is required to have a basic knowledge of technical drawing and representation techniques to be able to take the course.

Course aim
The Retail Strategy course purposes to work starting from a theoretical and practical reflect about the world of retail, based on the Barcelona model as a laboratory for ideas, to apply it in any sector or city. Through retail design management, new strategies for product and / or service commercialization can be offered, by focusing on retail strategies from different points of view, as from branding or storytelling.



Credits
0.0 ECTS credits

Course fee
EUR 2600: Enrollment + Tuition

Course leader
IED Barcelona

IED - Istituto Europeo di Design
Address: via A. Sciesa 4, Milan
Postal code: 20135
City: Milan
Country: Italy
Website: http://www.ied.edu
E-mail: admissions@ied.it
Phone: 00390255192963