Self-marketing is essentially about knowing your work and communicating it. As visual artists, your preferred medium of expression is your art, but sometimes you cannot let it speak for itself; you have to talk about it, too.In this seminar, we will work on getting the message across in words as well as your negotiation and intercultural communication skills.
Contents:
- Your art, what makes it special, why buy it?
- Self-marketing dos and don'ts
- Dos and don'ts in informal networking situations
- Negotiation pitfalls & best practice
- Money talk: When and how to talk about it
- Different cultures and communication styles
Period
23-07-2012 - 25-07-2012 (1 weeks)
Target group
Visual artists who are interested in the international art scene and dont want to wait for the perfect agent or gallery owner to find them.
Course aim
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Credits
0.0 ECTS credits
Additional individual coachings for participants will be available on demand.
Course fee
EUR 265: ------
Course leader
Ida Storm Jansen grew up in Denmark, Switzerland and Japan, studied and taught communications at universities in the US, Denmark and Germany. She came to Berlin in 2000 and freelanced for cultural institutions, spent 5 years at an advertising agency.
Scholarships
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Berlin University of the Arts Berlin Career College
Address: Bundesallee 1-12
Postal code: 10719
City: Berlin
Country: Germany
Website: http://www.udk-berlin.de/sites/content/topics/home/index_eng.html
E-mail: summer-courses@udk-berlin.de
Phone: +49 30 3185 2087
