Much of world economy today is dominated by services. The distinctive nature of the services sector comes from their very intangibility, which impacts their conception, design, communication, delivery, and purchase and consumption.
Other characteristics of services like heterogeneity perish ability and simultaneity also increases the complexities of management. These problems encountered in service businesses need to be articulated and tackled by managers. The course aims to provide insight to concepts related to management and marketing of services. Course offered by Department of Business Administration.
Period
02-07-2012 - 20-07-2012 (3 weeks)
Target group
BA
Course aim
Please see website for further information.
Credits
5.0 ECTS credits
Course fee
EUR 1: Please see website for further information: http://www.au.dk/en/summeruniversity/application/tuitionfeeandparticipationfee/
Course leader
Vinita Sahay, Institute of Management Technology, Ghaziabad
Aarhus University International Centre
Address: Hoeg Guldbergs Gade 4, building 1650 Aarhus C
Postal code: 8000
City: Aarhus
Country: Denmark
Website: http://www.au.dk/summeruniversity
E-mail: SummerUniversity@adm.au.dk
Phone: +45 8942 2320
Service Marketing
