This English language short-term study abroad program takes place every fall / autumn in the beautiful mediaeval southern German town of Sigmaringen. The two focus themes of this year's International Marketing Week (IMW) will be Marketing Communication and Marketing of Innovation. Lecturers are experienced professors from Germany and France. There will be lectures, case studies, a field trip to a regional company and - optionally - the final presentation of a small student project.

Period
08-10-2012 - 13-10-2012 (1 weeks)

Target group
Junior and senior (i.e., 3rd year and above Business) students interested in contemporary Marketing issues. Interested students with less semesters are admitted only in exceptional cases. Pease contact the course leader for more information.In general, student participants from around the world are invited. As space is limited, a short informal application (short statement of motivation, short CV) to the course leader / contact is necessary.

Course aim
Aim is to bring students from different countries and cultures together.



Credits
3.0 ECTS credits

Credit will be awarded only if the student attends the complete course and also successfully presents a small project.

Course fee
EUR 1. No course fees. The student will have to pay for travel, accommodation and food. An inexpensive nice hostel is located near the campus. Please contact the course leader.

Course leader
Roland Schwald

Albstadt-Sigmaringen University Business and Computer Science
Address: Anton-Guenther-Str. 51
Postal code: 72488
City: Sigmaringen
Country: Germany
Website: http://www.fh-albsig.de
E-mail: schwald@hs-albsig.de
Phone: 004975717328305