This course introduces an analysis of contemporary Internet marketing strategies and consumer behaviors in relation to popular social networking sites such as Facebook and Twitter. This course will reflect on the attempts to utilize, monetize and exploit social networking as marketing and brand building tools.
Period
03-07-2013 - 31-07-2013 (4 weeks)
Target group
Master's students
Course aim
Upon completion of this course, students will have the following academic competencies:
The ability to analyze consumer behaviours in social networks
The ability to analyze and strategize social network marketing opportunities
The ability to carry out qualitative investigations of social network marketing projects
The ability to strategize marketing strategies for social networks
Credits
10.0 ECTS credits
Course fee
EUR 0: Students on a bilateral exchange programme do not have to pay. Freemovers are obliged to pay participation fees while tuition fees only apply to freemovers from countries outside the EU/EEA/Switzerland.
Course leader
Robert Hamilton, McMaster University, Canada
Aarhus University International Centre
Address: Hoeg Guldbergs Gade 4, building 1650 Aarhus C
Postal code: 8000
City: Aarhus
Country: Denmark
Website: http://www.au.dk/summeruniversity
E-mail: SummerUniversity@adm.au.dk
Phone: +45 8942 2320
Social Networking Marketing Strategies
label
Diverse
calendar_month
2013-01-28, 00:00
autorenew
2025-09-29, 17:00
history_edu
Cristian Ion
