The purpose of this course is to explore the relationships between contemporary marketing strategies, social networks and online consumer culture. Students will further their understanding of the conceptual, practical and evaluative aspects of generating value from popular social networks. Students will acquire a functional understanding for developing online marketing strategies for social networks.
Period
02-07-2014 - 15-07-2014 (2 weeks)
Target group
Master's students
Course aim
This course introduces an analysis of contemporary Internet marketing strategies and consumer behaviours in relation to social media. This course will reflect on the attempts to utilize, monetize and exploit social networking as marketing and brand building tools.
Credits
5.0 ECTS credits
Course fee
EUR 0: Students on a bilateral exchange programme do not have to pay. Freemovers are obliged to pay participation fees while tuition fees only apply to freemovers from countries outside the EU/EEA/Switzerland.
Course leader
Robert Hamilton, McMaster University
Aarhus University International Centre
Address: Hoeg Guldbergs Gade 4, building 1650 Aarhus C
Postal code: 8000
City: Aarhus
Country: Denmark
Website: http://www.au.dk/summeruniversity
E-mail: SummerUniversity@adm.au.dk
Phone: +45 8942 2320
Social Networking Marketing Strategies
label
Diverse
calendar_month
2014-01-20, 00:00
autorenew
2025-09-29, 17:01
history_edu
Diana Ignat
