Summer Program in Sponsorship and Events, Strategic Tools: The organization of an event, regardless of its size and make up, calls for integral management taking into account the distinct phases and areas forming it. From the project stage through to its realization the event must be planned at the structural and production levels, taking into account the commercial and operational aspects (sponsorship), and communication and image (use of conventional media and publicity).

THE DIDACTIC METHODOLOGY DEVELOPED THROUGHOUT THE PROGRAMME WILL BE BASED ON:

• Theoretical and practical lessons.

• Projects, campaigns and real communications actions, mainly in Spain.

• Workshops.

• Development of real projects.

• Lectures by renowned professionals working in the media and corporate world.



Period
01-07-2013 - 26-07-2013 (4 weeks)

Target group
Professionals in the field of communications, advertising, and marketing or other disciplines who need to widen their knowledge or professional specialization.

Course aim
Summer Program in Sponsorship and Events, Strategic Tools Objectives: To learn of all aspects of the techniques for the organization and running of events. To enable the student to manage the event integrally. Training the professional to give them a global and strategic vision of events organization.

Credits
0.0 ECTS credits

Course fee
EUR 2600: Enrollment and tuition

Course leader
IED Madrid

IED - Istituto Europeo di Design
Address: via A. Sciesa 4, Milan
Postal code: 20135
City: Milan
Country: Italy
Website: http://www.ied.edu
E-mail: admissions@ied.it
Phone: 00390255192963