Sessions cover key business issues such as business drivers, Intellectual Property, blueprint & relationship modelling, contracts, marketing and key financial concepts, which are then put into practice in group activities and individual exercises. A high level of group interactivity creates opportunities to share perspectives and experiences, as you develop your business propositions.
Contents:
- Aligning your business with your personal values and objectives
- Giving shape to your ideas in terms of business potential
- Developing your business blueprint
- Identifying your customer base and planning marketing activities
- Relationship modelling for your business activites
- Financial modelling to ensure the finances make business sense
- Speaking to customers and staying in business
Period
16-07-2012 - 20-07-2012 (1 weeks)
Target group
Freelancers and self employed creatives, and creative entrepreneurs who want to turn their creative idea into viable businesses; employees or owner/directors of of existing businesses who want to develop and implement innovative ideas.Please submit a short summary of own start-up business / creative business idea with your application.
Course aim
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Credits
0.0 ECTS credits---
Course fee
EUR 480: ---Additional individual coachings for participants will be available on demand.
Course leader
Ulrike Mller is a creative business consultant and executive coach based in Berlin. With more than 10 years of management experience in the arts and creative industries in London and Berlin and a range of business and process consultation qualifications,
Scholarships
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Berlin University of the Arts Berlin Career College
Address: Bundesallee 1-12
Postal code: 10719
City: Berlin
Country: Germany
Website: http://www.udk-berlin.de/sites/content/topics/home/index_eng.html
E-mail: summer-courses@udk-berlin.de
Phone: +49 30 3185 2087
