Ideal for any student looking to improve their confidence in strategic decision making, this course provides an introduction to the field of Strategic Management, exploring key ideas and theories in the field and how they can be useful for the direction and scope of an organisation.
Both lectures and tutorials will be organised around theory, business cases and actual visits to companies, giving you the opportunity to apply theories and concepts and, by following case studies with examples of real business situations, you will learn how companies successfully or unsuccessfully manage their marketing functions.We will examine the key challenges global companies face and help you develop an excellent understanding of the major approaches companies employ as they seek to dominate complex environments.
By the end of the course, you will be able to stand back from a business and address its issues, challenge established thinking in a compelling and persuasive way and formulate, develop and implement a practical strategy framework for an organisation or leadership team.You'll confidently be able to bridge strategic ideas and action and deliver high growth strategy in live, dynamic situations.
Both lectures and tutorials will be organised around theory, business cases and actual visits to companies. You will have the opportunity to apply the theories and concepts to the management of marketing functions.By following case studies with examples of real business situations, you will learn about how companies successfully or unsuccessfully manage their marketing functions.
Period
28-07-2014 - 15-08-2014 (3 weeks)
Target group
This course is open to students from all disciplines.
Course aim
By the end of the course you should be able to:
- Form a bridge between strategic ideas and action;
- Improve your confidence when making strategic decisions;
- Be able to challenge established thinking in a compelling and persuasive way;
- Stand back from a business and address the issues it is facing;
- Create a strategic roadmap for converting vision into value;
- Develop a practical strategy framework for an organisation or leadership team;
- Deliver high growth strategy in live, dynamic situations;
- Understand how to formulate and implement a strategy.
Credits
0.0 ECTS credits
Course fee
GBP 1430: tuition fee only
Course leader
Neil Lambert
King's College London
Address: Strand, London
Postal code: WC2R 2LS
City: London
Country: United Kingdom
Website: http://www.kcl.ac.uk/summerschool
E-mail: summerschool@kcl.ac.uk
Phone: +44 20 7848 1533
Strategic Management S2
label
Diverse
calendar_month
2014-01-27, 00:00
autorenew
2025-09-29, 17:01
history_edu
Maria Dumitru
