The Right Target; Management Game Strategic Marketing

2/28837
label Diverse autorenew 2025-09-29, 17:00 history_edu Maria Dumitru
Competitive marketing strategy programme; promising hard work and real-time experiences. Plan, implement and evaluate an international brand marketing strategy within a realistic simulated environment. In this course participants work as a marketer in a small decision-making unit of a manufacturer within a competitive industry.

Participants are faced with planning, implementation and evaluation processes, involving ongoing marketing, competitive and financial analysis, as well as coordination of marketing programmes and operations capabilities (capacity and inventory management, sales forecasting and so on). These efforts lead to the development of marketing strategies which are implemented within short-term and long-term marketing plans.

Period
12-08-2013 - 16-08-2013 (1 weeks)

Target group
This course is an interesting challenge for students in Bachelor programmes on Business Administration, Marketing, Finance, but is also open to Bachelor and Master students in other fields, as long as they have some background or a strong interest in business. A good command of English is necessary.

Course aim
This course aims to provide all participants the opportunity to put their decision-making competences in an international, sometimes hectic environment to the test. At the end of the course will have experienced their own strengths and weaknesses in the field of coordinating and cooperating in an international team in general, and in strategic marketing management in particular.



Credits
2.0 ECTS credits

Certificate of Attendance

Course fee
EUR 715: Course + course materials + housing + mealplan

Course leader
Bart Toering

Scholarships
Utrecht Summer School doesn't offer scholarships for this course.

Utrecht University
Address: PO BOX 80148
Postal code: 3508 TC
City: Utrecht
Country: Netherlands
Website: http://www.utrechtsummerschool.nl
E-mail: summerschool@uu.nl
Phone: 0031302534400