The aim of the course is to give a good knowledge base in the subject of sustainable production and consumption issues, both from the consumer as from the producer perspective. It will equip students with a set of examples of successful ideas and solutions in this area.
They will be able to explain the most relevant issues in converting current production and consumption into a more sustainable system, and to come up with new ideas based on their background-knowledge. Course offered by Department of Business studies, Aarhus School of Business, AU.
Period
01-08-2011 - 19-08-2011 (3 weeks)
Target group
Seats are distributed according to: Relevant education (BSc) Achieved ECTS GPA on the achieved ECTS
Course aim
The course touches on relevant topics in consumer behavior with regard to sustainability and sustainable products (e.g. consumer trends, consumer decision making process, ethical consumerism and environmental behaviors), the interaction between consumers and producers with regard to sustainability issues (via marketing measures and communication), governmental interventions into the latter (for example standards and labels) and producer-driven engagement (e.g. corporate social responsibility, leadership).
Also, access to energy in various forms as electricity and fuel at reasonable prices is so important to the world economy. So the course contains scenarios for the supply of energy in the future. Examples from Denmark and Norway will be integrated. The course will contain practical examples of market-based reactions and solutions on producer and consumer level, to the environmental problems and its economic sources that are covered.
Credits
5.0 ECTS credits
Course fee
EUR 0: Visit website for information regarding fees
Course leader
Zhaohui Wu, Oregon State University
Aarhus University International Centre
Address: Hoeg Guldbergs Gade 4, building 1650 Aarhus C
Postal code: 8000
City: Aarhus
Country: Denmark
Website: http://www.au.dk/summeruniversity
E-mail: SummerUniversity@adm.au.dk
Phone: +45 8942 2320
The Sustainable Company - a Scandinavian Perspective
