The course will explore the tourism industry from every angle. We will discuss the role of the industry in the larger society to the leadership and management of tourism organizations. We will analyze marketing concepts and strategies, and delve into tourism planning and product development. Emphasis and priority will be given to the Croatian and Mediterranean Reality and students will have the opportunity to consult and discuss with industry experts.

Period
25-06-2012 - 13-07-2012 (3 weeks)

Target group
Students majoring in Business, Management or any related field.

Course aim
This course has been designed to provide a deep understanding of the major issues of Tourism and Hospitality and to reflect the new priorities, opportunities, and business strategies of these rapidly changing industries.



Credits
6.0 ECTS credits

Course fee
EUR 1250: The fee includes this course and the course of Croatian studies for free with all course and study materials. One day and one weekend trips to different parts of Croatia are also included in the price.

Course leader
Ina Rodin earned her MSc Degree in Economics and Tourism at Bocconi University in Milan, Italy. She graduated at the Zagreb Faculty of Economics with a major in tourism. Earlier she was employed by Valamar Hotels and Resorts, the leading Croatian hotel ma

Zagreb School of Economics and Management Economics and management
Address: Jordanovac 110
Postal code: 10000
City: Zagreb
Country: Croatia
Website: http://summerschool.zsem.hr/
E-mail: akustrak@zsem.hr
Phone: +3852354147