Introduction: definitions and concepts, cultural and heritage tourism, cultural and sport services and events and tourism sector, historical development and trends in the market. Different types of cultural and sport tourists, visitors vs. travelers, recreation, business and leisure.

Period
27-07-2012 - 02-08-2012 (1 weeks)

Target group
Students that want to learn tourism marketing from any other background.

Course aim
To teach basic principles on tourism marketing

Credits
0.0 ECTS credits

Course fee
EUR 150: Participation without Accommodation

Fee (courses only): 150 euros

EUR 400: Participation with 3* Hotel Accommodation plus Meals

Fee: 400 euros

For more info check http://tourismsummerschool.org/index.php?option=com_content&view=article&id=54&Itemid=62

Course leader
Dr. Georgia Zouni, University of Piraeus

Piraeus University Tourism
Address: 39 Praxitelous & Kondili Str Ancient Olympia - Ilia -Greece
Postal code: 27065
City: Olympia
Country: Greece
Website: www.tourismsummerschool.org
E-mail: info@tourismsummerschool.org
Phone: +306972192892