Companies operating in technologically intense markets have to deal with fast change. In order to stay successful they continuously evaluate and readapt their business. Business models that give insight in the external, internal and dynamic fit of a company can play a role in this continuous redefinition of a firms strategy process. Goal of this three day course is to give students more insight in the applicability of business modeling:
- What is a business model and what the added value of it for a company?
- Why a company's business models has to change over time?
- What challenges are 21 century companies confronted with in defining their business model?
- What are the challenges to transform from one to another business model?
The issues will be discussed thereby using existing case material from companies such as TomTom NV, KPN and Microsoft / Intel.
Period
01-07-2013 - 05-07-2013 (1 weeks)
Target group
Students and young professionals who have a business or management background.
Course aim
The course gives an insight in:
- What is a business model and what the added value of it for a company?
- Why a companys business models has to change over time?
- What challenges are 21 century companies confronted with in defining their business model?
- What are the challenges to transform from one to another business model?
Credits
2.0 ECTS creditsCertificate of Attendance
Course fee
EUR 875: Course + course materials + housing + mealplan
EUR 600: Course + course materials + lunch
Course leader
Dr. Jeroen van der Velden
Scholarships
Utrecht Summer School doesn't offer scholarships for this course.
Utrecht University
Address: PO BOX 80148
Postal code: 3508 TC
City: Utrecht
Country: Netherlands
Website: http://www.utrechtsummerschool.nl
E-mail: summerschool@uu.nl
Phone: 0031302534400
Towards New Business Models
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Diverse
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2013-01-07, 00:00
autorenew
2025-09-29, 17:00
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Maria Dumitru
