Communication is a process that allows organisms to exchange information by several methods. Communication can be defined as the process of meaningful interaction among human beings. It is the act of passing information and the process by which meanings are exchanged so as to produce understanding.



Concerns the background particularities (national/ geographic culture, social environment, ethnic/ racial/ group behaviour): Perception; Belief, value, attitude systems; World view; Social organization; Verbal processes; Patterns of thoughts; Nonverbal processes; Behaviour; Concept of time and space.

When we talk or write about something, what we describe is the interactions that happened inside of us – not just what happened outside of us
- What we talk or write about is only a very small part of all that is going on ‘out there’
- Experiences ‘teach’ us to perceive the world, to understand similarities and differences, to link together the pieces and see the world as a continuous panorama
- Many of our problems in communication arise because we forget to remember that individual experiences are never identical
- Private interests makes us unintentionally ‘select’ what we perceive and may guide the way we ‘react’
- E.g.: ink blot pictures demonstrate that people respond differently to the same image, according to their experience and interests
- Images we see in the clouds, associations we make, similarities we see in things are proofs of our knowledge about the world