Introducere……………………………………………………………….......................……….4
I. Cadrul teoretic………………………………………………………………....................…...5
1. Relatiile publice……………………………………………………...............................…….5
2. Organizatiile……………………………………………………….................................……..9
3. Mass-media si senzationalismul…………………………………..........................……..28
II. Cadrul metodologic si empiric…………………………………………...............…....................................…….32
1. Ipotezele lucrarii…………………………………………………….....................................................................…..32
2. Obiectivele cercetarii……………………………………………....................................................................……...32
3. Metode de cercetare……………………………………………..................................................................……….33
4. Concluziile cercetarii………………………………………....................................................................…………...53
5. Propuneri……………………………………………………….....................................................................………..54
III. Concluzii finale……………………………………………………….......................................................……….....63
Bibliografie………………………………………………………....................................................................……........65
Anexe…………………………………………………………………......................................................................……..I
Anexa A…………………………………………………………………........................................................................…..I
Anexa B……………………………………………………………….......................................................................…….IV
Anexa C……………………………………………………………….......................................................................…….VI
Anexa D……………………………………………………………........................................................................……...VII
Anexa E………………………………………………………………........................................................................…...VIII