Referat Marketing. Business presentations of Vodafone Romania

label Referate autorenew 2025-09-29, 16:56 history_edu Ciuca Madalina
VODAFONE ROMANIASince nowadays the mobile phone has become a necessity and it`s spread among all over the world, I thought it would be interesting and actual to present the business plan of Vodafone Romania, one of the largest mobile phone network.The presentation will include the following topics:1. History2. Shareholders3. Key Benefits4. Brands5. Coverage6. Market Share7. Why choose Vodafone?8. Contact1. HistoryIt launched in April 1997 as the first GSM network in Romania. Until October 2005 it was known as Connex, after which it was rebranced Connex-Vodafone and in April 2006, the Connex name was dropped, the operator being simply known as Vodafone Romania, aligning itself with the global Vodafone Brand.2.ShareholdersVodafone Romania is 100% owned by the Vodafone Group. It is the world`s largest mobile community, with equity interests in 27 countries and Partner Networks in a further 33 counties. Vodafone currently serves 186,8 million customers worldwide.In the map below you will observe the European Countries in which Vodafone is the main mobile network provider:3.Key Benefits3G services available in 22 cities in Romania with 135.000 customersIntergrated Services Solutions for CompaniesGSM services available when roaming in 130 countries through 278 operatorsInnovative communications solutions for both individual and business customers.4.BrandsXnet one of the largest Romanian international service providersmyX Romanian first mobile portalmyBanking mobile banking servicemy Domain domain name service5.CoverageThe coverage map below shows the areas where Vodafone customers can access the GSM network to initiate or receive phone calls. The network covers 80% of Romania`s territory, as of March 30, 2006.6.Market ShareFrom 15,3 milion mobile network customers, the majority use Vodafone and Orange, as in the graph below:7.Why choose Vodafone?Corporate responsibility Vodafone Romania acts in response to the community`s needs and supports initiatives that make a difference upon people`s lives.Education Vodafone Romania continuously supported Romanian education, through sponsorship and programs aimed at helping Romanians build a better future.Culture Vodafone Romania is a traditional partener for cultural events and initiatives aimed at improving the community`s life.Environment Vodafone Romania is acting responsably towars the local communities, by supporting initiatives that help create a cleaner and safer environment.8.ContactVodafone Romania S.A., 4A Vasile Milea Blvd., sector 6Bucharest, 061344Romania