Cursuri

AgraQuest: Creating Need for Your Product

AgraQuest: Creating Need for Your Product

By Pam Marrone - Stanford University Licence: Course Description: Lectures: Lecture 1 - The Founding of AgraQuest Pam Marrone, founder and former Chairman/CEO of AgraQuest Inc., talks about how she turned her childhood passion and love for bugs into a lifelong commitment that led her to found

Sales Model for Salesforce.com

Sales Model for Salesforce.com

By Tien Tzuo - Stanford University Licence: Course Description: Lectures: Lecture 1 - Strategy for Creating Customer Awareness Tien Tzuo, Chief Strategy Officer for Salesforce.com, believes that investments are shifting from direct-marketing campaigns to online marketing. Customer awareness is

Effective Entrepreneurship: Following Your Goal, Planning, Going Slow

Effective Entrepreneurship: Following Your Goal, Planning, Going Slow

By Jeff Hawkins - Stanford University Licence: Course Description: Lectures: Lecture 1 - What is Entrepreneurship? Jeff Hawkins, co-founder of Palm Computing, talks about what entrepreneurship is and isn't. Hawkins views entrepreneurship as a tool that is to be used sparingly and as a last

SAP: Three Circles of Happiness

SAP: Three Circles of Happiness

By Shai Agassi - Stanford University Licence: Course Description: Lectures: Lecture 1 - Success, Failure and Timing Shai Agassi, former Executive Board Member of SAP AG, explains that the difference between success and failure is timing. It is important that you persevere to close the distance

Adding Value to Companies

Adding Value to Companies

By Bill Campbell - Stanford University Licence: Course Description: Lectures: Lecture 1 - Importance of Board Members Danny Shader, CEO and president of Good Technology, believes that the board and its members provide a lot of value to a start-up venture. He shares his experience on managing

HP: Management and Leadership

HP: Management and Leadership

By Carly Fiorina - Stanford University Licence: Course Description: Lectures: Lecture 1 - The Importance of Selective Information Carly Fiorina, CEO of Hewlett Packard (1999-2005), talks about the importance of being able to distill enormous amounts of information. She explains how her

Autodesk: The Personal Side of Management

Autodesk: The Personal Side of Management

By Carol Bartz - Stanford University Licence: Course Description: Lectures: Lecture 1 - Entrepreneurship in Established Companies Carol Bartz, president and CEO of Autodesk, Inc., argues that entrepreneurship is more important in large companies. The companies that survive do so because they

Difference Between an Idea and an Opportunity

Difference Between an Idea and an Opportunity

By Tom Byers - Stanford University Licence: Course Description: Lectures: Lecture 1 - Difference Between an Idea and an Opportunity Tom Byers, professor at Stanford University and founder and a faculty director of the Stanford Technology Ventures Program (STVP), stresses that "Entrepreneurs

Trilogy: Sticking to your Beliefs

Trilogy: Sticking to your Beliefs

By Joe Liemandt - Stanford University Licence: Course Description: Lectures: Lecture 1 - Starting a Business During Undergraduate Study Joe Liemandt, founder, CEO and chairman of Trilogy, talks about why entrepreneurship is something everyone needs to do in their career. You will go from the

Vertical: Optimism in Overcoming Challenges

Vertical: Optimism in Overcoming Challenges

By Rodrigo Jordan - Stanford University Licence: Course Description: Lectures: Lecture 1 - The Accelerating Pace of Change Rodrigo Jordan, Founder of Vertical, suggests that technology and paradigms are changing at an accelerating pace. Because of this, what made one successful in the past may