Selling styles differ in many ways but one fundamental difference is between the sales-oriented and the customer-oriented approach. The first one concentrates on high-pressure techniques such as those used in selling encyclopaedias and cars. The techniques include overstating the product’s

Goods must be transported from their place of production to the many locations of their consumers. This operation is an important marketing function. Primary carriers are those using their own equipment for the transportation of goods. There are five types of primary carriers for the transport of

Last year, China’s largest personal computer maker, Lenovo, merged with the former PC division of American giant IBM, creating a new force to challenge the dominance of PC market leaders Dell and Hewlett-Packard. The Lenovo brand, currently almost unknown outside China, will be promoted

The activity of checking a company’s account books, financial statements and accounting procedures is, as a rule, entrusted to other accountants than those who prepared the accounts. These are called auditors and are independent, their duty being to inform the shareholders about their

I. 1. What does the profit and loss account of a company show? What does a company’s balance sheet show? 2. If you were the company’s bankers, what would you look for when reading the aforementioned documents? II. Read the financial data produced by British Airways and published on the

To ensure a company’s long-term survival and prosperity, finance managers need to make decisions about the gearing of the company. Gearing is the relationship between equity capital invested in the business and long-term debt. The higher the gearing (in other words, the greater the proportion

Modern Banking has its origins in the finance of foreign trade. In the great medieval trading states of Venice, Genoa and later Florence, a need arose to exchange one currency with another and the early moneychangers also began the practice of accepting deposits of cash and valuable for

Recunoscut unanim drept criteriu care distinge raporturile de drept international privat de alte raporturi juridice de drept privat, elementul de extraneitate are o fizionomie complexa si o semnificatie aparte in contextul dreptului international privat. In absenta unei definitii legale , elementul

Procesul de dezvoltare a dintelui are loc ca urmare a interactiunilor epitelio-mezenchimale, mai concret in urma interrelatiilor care se produc intre epiteliul oral si mezenchimul subjacent. Desi fiecare dinte in parte constituie o unitate anatomica individualizata, procesul de dezvoltare este in

Problema filtrarii consta in a determina estimarea variabilelor sistemului atunci cand mediul in care se desfasoara procesul prezinta perturbatii aleatoare. Se va studia aspectul stochastic al notiunii de estimatori dezvoltat in capitolul precedent. Pentru a aborda aceasta problema pot fi utilizate