Social marketing has developed simultaneously with commercial marketing and has served both social and political (propaganda) interests. Social marketing is the use of marketing principles and techniques to influence a target audience voluntarily to accept, reject, modify or abandon behaviour for
Step from the world of books into what theories imply for real-life; budgeting, deadlines, working with multidisciplinary teams, personal strengths and weaknesses; all challenges a project manager needs to deal with. This course offers a theoretical background but especially a practical approach to
Nowadays the companies need updated and well prepared Project Managers with solid knowledge of the modern human and material resources management techniques, associated to the project accomplishment. Step from the world of books into what theories imply for real-life; budgeting, deadlines, working
This course is a basic level response to the companies' need for updated and well prepared Project Managers with solid knowledge of the modern human and material resources management techniques associated to the project accomplishment. The course gives a flexible and practical approach of the
From delivering the most engaging speech in the limelight to brokering the best possible deal behind the scenes to inspiring your audience, you need to be able to do it all if you ever want to be president. How do you get other people to do what you would like them to do? This course focuses on
Is violence an inevitable part of politics? Should animals be granted rights? Do we have a duty to protect the environment? Is liberalism fundamentally opposed to religion? This course examines contemporary political issues by combining close reading of political theory and the study of concrete
The lure of the East and the fascination with the Orient had been obvious since medieval times but was fuelled significantly by the founding of the East India Companies in 1600. Around the same time many artists, designers, writers, ambassadors and members of the upper-classes embarked on travels
In this summer course international speakers will lecture and discuss recent advances in neural plasticity in the adult brain. The topics will range from structural, to functional and behavioural plasticity, from the cellular level to the level of brain structures. More specifically, among others
The International Summer University organised by Vienna University of Technology offers a high quality academic programme focusing on technology, architecture, business and culture complemented with German language courses. Students will have the possibility to learn from, communicate and network
The circulation in the atmosphere and in the oceans is at the heart of the climate machine. Geophysical fluid dynamics, dealing with the properties of flow in a rotating system, forms the core of the summer school. A systematic treatment will be presented, and numerous exercises will help to master
