Increasingly, organisations are exploring new paradigms to maximise the discovery and exploitation of ideas. Of course, this brings organisational tensions and challenges too. Our focus will be on developing participants' understanding of the value, strategies and management approaches that enable
Today the chief communication officer at a Fortune 500, multi-national corporation faces the challenges of uncertainty, a rapidly changing global economy, a revolution in communication channels fueled by the Internet, the impact of "big data" on privacy, and a substantially transformed
Concretely speaking, three broad sets of issues are focused on in the course: articulating the strategic HRM context that helps identify issues in building people-first culture, discussing emerging HR focus areas that help promote sustainable competitive advantage, and aligning the selected HR
Sports are appealing to millions of people throughout the world who enjoy participating in them and/or following them passionately as fans; as a result, sports is a strong global industry. Sports Marketing examines the marketing of sports (to fans and to participants) as well as the marketing of
This Summer School builds on the outstanding methodological expertise available at CEU (departments of International Relations, Political Science, and Public Policy). The summer school offers a portfolio of courses, under the common rubric of 'social science research methods', which would be
The purpose of this course is to explore the relationships between contemporary marketing strategies, social networks and online consumer culture. Students will further their understanding of the conceptual, practical and evaluative aspects of generating value from popular social networks. Students
Six Sigma integrates strategies and tools from Statistics, Quality, Business, and Engineering and has added billions of Euros to the bottom line of organizations across the financial, healthcare, military, manufacturing, and other economic sectors. Its focus divides into two significant branches
The objective of the course is to give the participants experience with applying the established engineering knowledge to specific wind turbine problems. In relation to this, the participants will learn about analysing advantages, problems and principles in power obtained from wind energy. They
Much of world economy today is dominated by services. This Services Marketing course has been designed to equip students to become more effective managers of service organisations by familiarizing them with the characteristics of services, their implications on design and delivery. It also
In this exceptionally competitive environment, the majority of retailers are still small to medium sized businesses - many operated by entrepreneurs with little training or education for the task. To survive, operators continually need managers who are familiar with retail operations to survive and
