Much of world economy today is dominated by services. This Services Marketing course has been designed to equip students to become more effective managers of service organisations by familiarizing them with the characteristics of services, their implications on design and delivery. It also
In today's tough job environment more people are choosing to become entrepreneurs. One of the more popular ways to do this is to start up a retail store - either physical or on-line. The main objective of this course is to enable students to develop a full retail plan that they can use to begin a
Despite the supposed constitutional ban on "separation of church and state" in the United States, religious groups have hardly avoided political involvement. The presence of religious voices in contemporary political debates about such issues as abortion, the environment, sexuality, and
Throughout Europe public expenditures amount to around 45% of GDP. Tax revenues are at about the same level. There is no doubt that government plays a major role in the economy and affects the lives of its citizens in a dramatic way. What justifies this? Should the government intervene in the
The development of the grid is amongst the greatest engineering achievements during times. The continuous development of the grid is a big challenge as many countries seek to be independent of fossil fuels. Therefore the introduction of renewable energy and reduction of emissions. To succeed the
In 2013, the practice of photography is arguably both accessible and democratic. The prevalence of digital cameras, GPS tracking devices, and camera phones inspires photographers to harness the power of the medium in this new context. This course invites students to conceive of their own
Social network analytics deals with extracting intelligence and value from information being exchanged over online social networks, such as Facebook, twitter and foursquare. We discuss concepts such as the wisdom of the crowds, herding, and opinion convergence in online social networks, focusing on
The course will deal with the practical aspects of planning and executing astronomical observations with high-resolution spectrographs, and subsequently the aspects of data-analysis. During the course hands-on experience with each of these aspects will be obtained with the use of the Stellar
The objective of the course is to develop skills in animal experimentation and quantitative metabolic physiology that enable the attendee to address scientific questions related to the biology of animal nutrition. This includes hypothesis formulation, planning of experiments, analysis of
Future non-profit managers need to understand how non-profit/cultural policy is developed and exercised, and how it is changing in the context of new cultural agendas, Europeanization and the growth of global cultural industries. The course complements students' operational understanding of
